PRESS RELEASE
FOR MORE INFORMATION, CONTACT:
Judy Bellah, Public Relations
Tel: 707.544.7990
Fax: 707.544.1886
E-mail: judy@clearfocus.com
FOR IMMEDIATE RELEASE
Network Associates Has Commuters Seeing Red
SANTA ROSA, CA April 14, 2000 Commuters on congested Highway 101 which runs through Silicon Valley are seeing red -- nine stories' worth, to be exact. Network Associates Inc., a computer security company based in Santa Clara, CA, has wrapped its corporate headquarters with a bright red, see-through vinyl banner sporting the logo of MyCIO.com, the company's new business that provides managed network security and availability services for corporate e-business infrastructures. Printed on CLEAR FOCUS SuperVue® perforated film, the big, bold graphic is visible to southbound drivers up to a mile away. Each day an estimated 125,000 people will view the graphic, which will be up throughout the month of April.
The project was a collaborative effort by San Francisco-based Bold Outdoor Media, specialists in outdoor advertising, and Santa Rosa-based CLEAR FOCUS Imaging, manufacturers of One Way Vision™ window graphics film. Adera Corporation (Las Vegas, NV), who has extensive experience in wide-format digital imaging, printed the graphics on a Vutek super-wide inkjet machine. The graphic took several days to print and another four days to install. At the end of April, installers will simply peel the pressure-sensitive vinyl off the windows.
For more information on the Network Associates/MyCIO.com project, contact Mark Bakar of Bold Outdoor Media at 415-439-7245, by fax at 415-439-7264 or visit their website at www.boldoutdoor.com. For more information on CLEAR FOCUS film, contact CLEAR FOCUS Imaging at 707-544-7990 or visit the company's website at www.clearfocus.com. For information on wide-format digital imaging, contact Doug Newson at Adera Corporation at 702-257-2810 or by fax at 702-257-2813.
