PRESS RELEASE
FOR MORE INFORMATION, CONTACT:
Judy Bellah, Public Relations
Tel: 707.544.7990
Fax: 707.544.1886
E-mail: judy@clearfocus.com
FOR IMMEDIATE RELEASE
Britney Spears See-Through Graphic a Showstopper at the MGM Grand Hotel
SANTA ROSA, CA November 16, 2001 Sightseers in Las Vegas these days say Britney Spears' latest outfit is so revealing, you can see right through it! HBO has commissioned a towering 180-foot-high by 140-foot-wide, see-through mural of Britney to promote her first live, full-length HBO concert special, Britney Spears: Live From Las Vegas, on November 18. The largest graphic ever installed in Las Vegas, the image wraps one side of the MGM Grand and is featured in the opening segment of Britney's concert special. During her concert the superstar will perform songs from her third album, Britney, released on November 6, along with an assortment of her greatest hits.
The creative talent behind this and many high-profile building wraps is SkyTag of Beverly Hills, Calif. (www.skytag.net). "Spectacular events call for superstar media," says SkyTag's Allison Weathers. The company has produced graphic "spectaculars" for icons such as the Las Vegas Luxor Hotel & Casino for the new Imax Theater featuring Fantasia 2000 for the Walt Disney Company; the Tropicana Casino and Resort in Atlantic City with images of the world's largest slot machine covering nearly 70% of the building's exterior; the MGM Grand Hotel in Las Vegas in collaboration with HBO for the World Tour of Cher; and Universal Studios to promote its recent movie Spy Game.
SkyTag contracted the printing of the Britney Spears graphic, as well as the other graphics mentioned above, to Las Vegas-based Adera Corporation (www.aderacorp.com), the industry's foremost expert on wide-format digital imaging. The printing was done on a VUTEk UltraVu 3360 superwide-format inkjet machine on SuperVue™ perforated window-graphics film by Santa Rosa, Calif.-based CLEAR FOCUS Imaging (www.clearfocus.com). This is the same material used for bus wraps and promotional signage in major cities around the world.
For more information on the Britney Spears HBO wrap and large-scale media spectaculars, contact SkyTag at 310-858-1010. At Adera, contact Doug Newson at 702-257-2810. For information on CLEAR FOCUS film, contact CLEAR FOCUS Imaging at 707-544-7990.
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