PRESS RELEASE
FOR MORE INFORMATION, CONTACT:
Judy Bellah, Public Relations
Tel: 707.544.7990
Fax: 707.544.1886
E-mail: judy@clearfocus.com
FOR IMMEDIATE RELEASE
A Hollywood Wrap to Phone Home About
Hollywood, Calif. April 8, 2002 Since its introduction in 1994, CLEAR FOCUS® One Way Vision™ window-graphics film has become the media of choice for some of the most high-profile, visually compelling sights in advertising. Creative minds have helped stretch the possibilities of this perforated vinyl product, transforming it into a versatile canvas of incredible proportions. Some of the most creative minds in the industry are found at SkyTag, a Beverly Hills, Calif.-based outdoor media company specializing in "spectaculars" that elevate outdoor advertising to new heights.
SkyTag's latest project is a three-sided building wrap in Hollywood promoting E.T. The Extra-Terrestrial that was commissioned by Universal Studios to commemorate the film's 20th anniversary theatrical re-release on March 22, 2002. It's only fitting that one of the biggest movies of all time be supported by one of the biggest, boldest building wraps ever produced. Installed on March 1, the blockbuster murals measure just under 24,000 square feet and are a fitting tribute for the recently renovated Hollywood Boulevard, which is now the premier hub for the entertainment industry. The murals are located at the corner of Hollywood and La Brea, on the 7080 Hollywood Boulevard Building. The graphics feature an image of E.T. and Elliott on their unforgettable bicycle flight across the face of the moon. The wrap is part of Universal's 20th anniversary celebration of E.T. The Extra-Terrestrial that began in November 2001 and will run through the end of 2002.
SkyTag contracted the printing of this job to Adera Corporation (Las Vegas, Nev.), specialists in wide-format digital imaging and the foremost expert on the printing of building wraps using perforated vinyl, mesh and other substrates. The printing was performed on a VUTEk UltraVu 3360EC superwide-format inkjet machine on CLEAR FOCUS SuperVue® perforated, pressure-sensitive vinyl film.
For details on this project, contact Allison Weathers at SkyTag at 310-858-1010 or by e-mail at allison@skytag.net (web: www.skytag.net). For information on wide-format digital imaging, contact Doug Newson at Adera Corporation at 702-257-2810 or by e-mail at dnewson@aderacorp.com (web: www.aderacorp.com). For more information on window-graphics film, contact CLEAR FOCUS Imaging at 1-800-307-7990 (U.S. toll-free) or 707-544-7990, or by e-mail at headoffice@clearfocus.com (web: www.clearfocus.com). In Europe, contact CLEAR FOCUS's U.K. office by phone at +44 (0)20 8941 8202 or by e-mail at clearfocus@eurosales.demon.co.uk.
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CLEAR FOCUS, One Way Vision and SuperVue are trademarks of CLEAR FOCUS Imaging, and all other trademarks are the property of their respective owners.
