PRESS RELEASE
FOR MORE INFORMATION, CONTACT:
Judy Bellah, Public Relations
Tel: 707.544.7990
Fax: 707.544.1886
E-mail: judy@clearfocus.com
FOR IMMEDIATE RELEASE
California Says Cheese -- Real, Big Cheese
West Hollywood, Calif. April 26, 2002 According to the California Milk Advisory Board, "Great cheese comes from happy cows." And these days, happy cows and creative advertising both come from California. Hollywood is the site of another colorful outdoor mural, this one produced for the California Milk Advisory Board by SkyTag of Beverly Hills.
Displayed on the City National Bank building at 9229 Sunset Boulevard in West Hollywood, the 80-foot high by 77-foot wide wrap features a pastoral scene starring "happy California cows" in a field of green grass under a brilliant blue sky. In the foreground there is a signpost with the "It's the Cheese" slogan and the Real California Cheese seal. The mural is part of a major promotional campaign by the California Milk Advisory Board that includes television commercials, billboards and a website at www.realcaliforniacheese.com.
Outdoor-media company SkyTag, the big cheese behind this and many other building wraps, has had a lot on its plate. The company has produced graphic "spectaculars" for the 20th anniversary re-release of Universal Studios' E.T. The Extra-Terrestrial in March 2002; Britney Spears' HBO-broadcast concert in November 2001 at the MGM Grand; the Las Vegas Luxor Hotel & Casino for the Imax Theater featuring Fantasia 2000 for the Walt Disney Company; the Tropicana Casino and Resort in Atlantic City with images of the world's largest slot machine covering nearly 70% of the building's exterior; and the MGM Grand Hotel in Las Vegas in collaboration with HBO for the World Tour of Cher.
SkyTag contracted the printing of the "Real California Cheese" job, as well as many other projects, to Adera Corporation (Las Vegas, Nev.), specialists in wide-format digital imaging and the foremost expert on the printing of building wraps using perforated vinyl, mesh and other substrates. The printing was performed on a VUTEk UltraVu 3360EC superwide-format inkjet machine on CLEAR FOCUS SuperVue® perforated, pressure-sensitive vinyl. Like a giant slice of Swiss cheese, the film contains countless tiny holes that make it see-through from the unimaged side, allowing people inside the building to have a clear view out.
For details, contact Allison Weathers at SkyTag at 310-858-1010 or by e-mail at allison@skytag.net (web: www.skytag.net). For information on wide-format digital imaging, contact Doug Newson at Adera Corporation at 702-257-2810 or by e-mail at dnewson@aderacorp.com (web: www.aderacorp.com). For more information on window-graphics film, contact CLEAR FOCUS Imaging at 1-800-307-7990 (U.S. toll-free) or 707-544-7990, or by e-mail at headoffice@clearfocus.com (web: www.clearfocus.com).
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