PRESS RELEASE
FOR MORE INFORMATION, CONTACT:
Judy Bellah, Public Relations
Tel: 707.544.7990
Fax: 707.544.1886
E-mail: judy@clearfocus.com
FOR IMMEDIATE RELEASE
CLEAR FOCUS the Film of Choice for See-Through Window Graphics in Brazil
SANTA ROSA, CA July 10, 2002 Since its introduction in 1994, CLEAR FOCUS One Way Vision™ perforated window-graphics film has been used for an increasingly diverse array of applications. Initially employed on the window portion of bus wraps, the product quickly became a preferred medium for P-O-P window posters and other retail and commercial signage, corporate identity, trade show graphics and a variety of other promotional applications.
The building murals and other types of signage produced in Brazil are among the most sophisticated in the world. And the see-through window graphics are equally eye-catching as evidenced by the following examples:
• Brasil Telecom (www.timbrasil.com.br) made its mark at several of the nation's airports, including São Paulo and Florianopolis, with a series of see-through ads produced on CLEAR FOCUS SuperVue™ film and displayed on the facilities' sliding glass doors.
• Taxis are an ideal advertising medium as they crawl along congested city streets, where their advertising messages can't be missed. A large number of taxis in Brazil sport see-through signage on their rear windows. Gaming company Golden Bingo and Folha, a newspaper publishing company, have used CLEAR FOCUS SuperVue film for their promotional campaigns.
• Bus wraps are also popular among major advertisers in Brazil. These "billboards on wheels" provide maximum visibility for advertisers as they travel to popular destinations around town. In Rio de Janeiro, for example, Coca Cola commissioned several bus wraps with the Carnaval theme.
• In São Paulo, CLEAR FOCUS film importer Strada Publicidade played a major role in the creation of a stunning cylindrical building wrap for Internet company Globo.com. The wraparound graphic measured 4,050 square meters (43,593 sq. ft). It remains the largest single wrap to date using CLEAR FOCUS SuperVue film.
CLEAR FOCUS offers the widest range of perforated, pressure-sensitive vinyl films for window graphics. SuperVue™ and ClassicVue™ films are compatible with screen printing, wide-format digital imaging, electrostatic transfer, thermal transfer, solvent inkjet printing and airbrushing. JetVue™ incorporates a special coating designed for printing on the most popular brands of mid- and wide-format inkjet machines using dye-based and pigmented inks. Also available is ClearLam™, an ultra-clear, cold overlaminate for added protection of graphics.
Distributors in Brazil that carry CLEAR FOCUS products include InterDelta Global, Multi Sign do Brasil, Serilon and Supriway. For more information, contact Alberto Lana at CLEAR FOCUS Imaging's Santa Rosa, California headquarters by phone at 707-544-7990, by fax at 707-544-1886 or by e-mail at headoffice@clearfocus.com. For detailed product information, visit the company's website at www.clearfocus.com.
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